Global competition is a reality.
Corporations need to be innovative.
They want to survive.
Someone remembers the Innovate/Survive cycle
of long ago.
In newspapers, magazines, and corporate memos
In the new
era of business taking shape around us, the
single most important task of managers will be to
harness the creative power of workers to advance the
goals of the enterprise.
As we read,
we grunt and raise our eyebrows.