Gifted hunters and gathers invent new ways of hunting and gathering.

Others notice; grunt; and raise their eyebrows in admiration.

And thus the cycle began.

Innovate; Survive

Survive; Innovate.

Thanks to many innovations, it takes less time to survive.

Spare time is spent turning grunts into words and painting on cave walls.

People are heard to say, "Nice painting. Love your use of line."

Webster publishes a dictionary.

Innovation is defined:
      –To start or introduce something new;
      –To be creative

Creativity has become less about surviving and more about writing and painting. Creativity and innovation are no longer connected.

Innovation is about surviving and producing serious products.

Creativity is about the arts.

Global competition is a reality.

Corporations need to be innovative.

They want to survive.

Someone remembers the Innovate/Survive cycle of long ago.

In newspapers, magazines, and corporate memos we read:

In the new era of business taking shape around us, the single most important task of managers will be to harness the creative power of workers to advance the goals of the enterprise.

As we read, we grunt and raise our eyebrows.